Cultural pyramid

Core values:Integrity, Gratitude, and Responsibility

Cultural transmission:Broad Horizon and Glorious World
Enterprise mission: provide global customers the top LED products and services, guide the development of technology, and promote the cultural transmission.

Operation Concept:

1. Honesty based and integrity forward;
2. Customer prior and satisfaction first;
3. Market setting and technology leading;
4. Details in highlight and services to win;
5. Cooperate with and help each other;
6. Team is our greatest wealth;
7. Quality is the lifeblood of enterprise;
8. Create the best value for customer

Management concept:

1. Modest in learning and constant in developing;
2. Differ in responsibility and take the lead;
3. Objective clear and performance instructive;
4. Trust along help and cooperate to win;
5. Systematic management with preciseness and effectiveness;
6. Management serves as the serious love;
7. Management is a practice, whose essence lies not in “understanding ” but in “practicing”, and whose verification bases not on “logic” but on “outcome

Service concept: 

1. Active, Quick, Regulated and Considerate;
2. Treat and service customers equally:
Emphasize output object, namely, our customers and the service object; highlight that input from customers should be our output, and input from downstream should be output from upstream; insist the principle of upstream decided by downstream, and input satisfied by output.

Products Concept::

1. Regulated, Rigorous, effective, and supervisory;
2. Decide through discussion, act by decision, and result from action;
3. All members related, quality comes first, and costs the optimal;
4. Stay rigorous, keep improving, and maintain earnest;
5. To pass once is the foundation of real efficiency;
6. Manufacture of today serves as the creation for tomorrow